Stockholm:An event titled ‘Highlights of the Silk Road Roadshow’ was held at the Old National Archives building in Stockholm, focusing on the tourism opportunities in Azerbaijan and Uzbekistan along the historic Great Silk Road. The event attracted representatives from Sweden’s tourism industry and media, alongside tourism companies from Azerbaijan and Uzbekistan.
According to Azerbaijan State News Agency, the event featured presentations that emphasized the historical and cultural heritage of Azerbaijan and Uzbekistan, as well as the modern travel opportunities these countries offer. Ilyosbek Komilov, the Third Secretary of the Embassy of Uzbekistan in Sweden, highlighted Uzbekistan’s tourism potential, noting that 11.7 million foreign tourists were welcomed in 2025 and that citizens from over 90 countries can visit Uzbekistan visa-free.
Khadija Nasirova from the Azerbaijan Tourism Board detailed Azerbaijan’s tourism potential, mentioning that 2,564 Swedish citizens visited Azerbaijan in 2025. Her presentation included information on Azerbaijan’s UNESCO-listed cultural sites, the traditional art of making kalaghayi, and the country’s ancient winemaking traditions.
A workshop followed the presentations, allowing Swedish tourism sector representatives to meet with tourism companies from Azerbaijan and Uzbekistan. Discussions focused on tourism products, cooperation opportunities, and organizing trips to both countries. The ‘Highlights of the Silk Road Roadshow’ had previously been held in Berlin and Munich, with Helsinki as its next destination.