Baku: The American Chamber of Commerce in Azerbaijan (AmCham Azerbaijan) hosted its latest ‘Lead Talk’ session under the auspices of its Marketing, Communications, and Business Development (MCBD) Committee, featuring Rahman Hajiyev, Chairman of the Executive Board of the Karabakh Revival Fund (KRF), as the distinguished guest speaker.
According to Azerbaijan State News Agency, the event, held on November 20, was dedicated to the fifth anniversary of Victory Day. Aysel Suleymanova, Chairperson of the MCBD Committee, opened the session by welcoming participants and emphasizing the ‘Lead Talk’ series as an essential platform for fostering dialogue between the public and private sectors. She highlighted the series’ role in discussing narratives that define Azerbaijan’s identity and its global positioning.
Suleymanova noted that the past five years have been pivotal for Azerbaijan, with strategic communication playing a crucial role in bolstering national pride and achieving development objectives.
Rahman Hajiyev’s address centered on the Karabakh Revival Fund’s fundraising and communication strategy. He outlined the core projects and large-scale reconstruction and development efforts currently being implemented in the liberated territories under the leadership of Azerbaijan’s President, Ilham Aliyev. Reflecting on the significance of the Victory Day anniversary, Hajiyev underscored the occasion as a symbol of national unity and perseverance, representing the liberation of Azerbaijani lands and the triumph of national spirit and sovereignty.
Hajiyev emphasized that the Fund’s communication strategy is rooted in values such as solidarity, transparency, social responsibility, and humility. This strategy aims to strengthen nationwide unity by fostering synergy between the state and society while promoting an open and accountable communication model.
According to Hajiyev, the Fund’s messaging is specifically tailored to various target audiences, transcending mere information delivery to educate, inspire solidarity, and promote unity and national values. He outlined the Fund’s initiatives in reconstruction, social development, and sustainable living environments, highlighting the critical contributions of donors, including government bodies, private-sector entities, and individual supporters.
The session concluded with an interactive QandA segment, providing participants with the opportunity to engage directly with Hajiyev.