Baku: On November 21, the second panel session on “Strategic Communication and Crisis Management” was organized as part of the D-8 Media Forum in Baku. The session was moderated by Shafag Mehraliyeva, Member of the Supervisory Board of the Media Development Agency, where speakers shared their insights on adapting communication strategies of public institutions to the evolving information environment.
According to Azerbaijan State News Agency, participants highlighted that providing prompt, transparent, and accurate information is crucial for maintaining public trust during crises. The panel addressed several issues, including the coordination of communication among official agencies, managing a single source of information, leveraging social media for crisis communication, and assessing information risks.
In addition to the panel discussion, the forum included a workshop titled ‘Media Ethics in a Digital World: Technologies, Trends and Narratives,’ conducted by Tiffany J. Bell, an international media and communication expert. The workshop facilitated an exchange of views on challenges faced by media ethics in the context of new technological realities, responsible conduct on digital platforms, and emerging communication trends.