Baku: Birmarket, the e-commerce platform within the Bir digital ecosystem, has taken the place of Umico, offering a unique shopping experience to over 2 million customers following a successful rebranding initiative. As the largest e-commerce platform in Azerbaijan, Birmarket provides thousands of products spanning categories such as electronics, home appliances, personal care items, beauty products, and home goods. The platform offers flexible delivery options, allowing customers to choose between courier delivery or collection at more than 850 pick-up points throughout the country. Additionally, payment options like installments over 24 months and instant credit access enhance the shopping experience.
According to Azeri-Press News Agency, Birmarket is a pivotal component of the Bir digital ecosystem, which includes services such as Birbank, m10, and Milli€š¬…¡¬‚¬¦¡¬‚¬Å¡¬¦¡¬‚¬Å¡¬€¦¡¬¦¡¬‚¬Å¡¬€¦¡¬€š¬¦¡¬¦¡¬‚¬Å¡¬€¦¡¬€š¬¦¡¬€š¬…¡¬¦¡¬¦¡¬‚¬Å¡¬€¦¡¬€š¬¦¡¬€š¬…¡¬¦¡¬€š¬…¡¬‚¬¦¡¬¦¡¬€š¬…¡¬‚¬¦¡¬‚¬Å¡¬¦¡¬¦¡¬€š¬…¡¬‚¬¦¡¬‚¬Å¡¬¦¡¬‚¬Å¡¬€¦¡¬¦¡¬¦‚¬Å¡¬€¦¡¬€š¬¦¡¬€š¬…¡¬¦¡¬€š¬…¡¬‚¬¦¡¬¦¡¬€š¬…¡¬‚¬¦¡¬‚¬Å¡¬¦¡¬¦‚¬Å¡¬€¦¡¬€š¬¦¡¬€š¬…¡¬¦¡¬€š¬…¡¬‚¬¦¡¬¦‚¬Å¡¬€¦¡¬€š¬¦¡¬€š¬…¡¬¦‚¬Å¡¬€¦¡¬€š¬¦‚¬Å¡¬€¦‚¬Å“n. This integration ensures technological compatibility and accelerates the deployment of new features. Rauf Gulamaliev, CEO of Birmarket, emphasized the significance of the brand’s launch within the ecosystem, highlighting the unified digital space that combines shopping, payments, and services for millions of users and partners.
Commencing on July 1, 2025, the Umico mobile app will transition to the Birmarket brand, requiring users to keep their app updated for continued access. The rebranding of pick-up points will also begin on this date, allowing them to operate under the Birmarket name. Notably, existing accounts, orders, and loyalty programs will remain unaffected, ensuring users continue to enjoy their current benefits seamlessly.
Bir Ecosystem, the first fully integrated digital ecosystem in the Caucasus region, unites some of Azerbaijan’s prominent brands, including Birbank, m10, Milli€š¬…¡¬‚¬¦¡¬‚¬Å¡¬¦¡¬‚¬Å¡¬€¦¡¬¦¡¬‚¬Å¡¬€¦¡¬€š¬¦¡¬¦¡¬‚¬Å¡¬€¦¡¬€š¬¦¡¬€š¬…¡¬¦¡¬¦¡¬‚¬Å¡¬€¦¡¬€š¬¦¡¬€š¬…¡¬¦¡¬€š¬…¡¬‚¬¦¡¬¦¡¬€š¬…¡¬‚¬¦¡¬‚¬Å¡¬¦¡¬¦¡¬€š¬…¡¬‚¬¦¡¬‚¬Å¡¬¦¡¬‚¬Å¡¬€¦¡¬¦¡¬¦‚¬Å¡¬€¦¡¬€š¬¦¡¬€š¬…¡¬¦¡¬€š¬…¡¬‚¬¦¡¬¦¡¬€š¬…¡¬‚¬¦¡¬‚¬Å¡¬¦¡¬¦‚¬Å¡¬€¦¡¬€š¬¦¡¬€š¬…¡¬¦¡¬€š¬…¡¬‚¬¦¡¬¦‚¬Å¡¬€¦¡¬€š¬¦¡¬€š¬…¡¬¦‚¬Å¡¬€¦¡¬€š¬¦‚¬Å¡¬€¦‚¬Å“n, Birmarket, BakiKart, and Trendyol Azerbaijan. Launched by PASA Holding in February 2025, the ecosystem provides an integrated user experience, addressing customers’ daily needs in finance, shopping, and transportation through an innovative and unified approach.