St. Petersburg:Azerbaijan’s tourism potential was prominently featured at the Creative Economy Days event in St. Petersburg, which attracted representatives from government agencies, business circles, and expert communities from the Commonwealth of Independent States (CIS) countries. The Azerbaijan Tourism Board’s representative office in Russia participated in this international gathering.
According to Azerbaijan State News Agency, the event included a business breakfast under the Travel Hub ‘Sodruzhestvo’ project, focusing on the intersection of creative economy and tourism, held at the Tauride Palace.
A representative from the Azerbaijan Tourism Board delivered a presentation emphasizing the country’s cultural heritage, fashion and shopping tourism, and emerging creative industries. Azerbaijan was highlighted as a year-round tourist destination where its centuries-old traditions converge with modern art, architecture, fashion, and gastronomy.
Participants were introduced to the tourism potential of Baku, presented as a cultural and creative hub of the region. The presentation paid particular attention to traditional crafts, including kelaghayi production and jewelry adorned with Azerbaijani ornaments. Additionally, historical and cultural attractions in Baku and surrounding regions were highlighted, alongside leisure opportunities at the Shahdag and Tufandag mountain resorts. The presentation also featured Azerbaijan’s national cuisine, winemaking traditions, and the development of Slow Food Azerbaijan as a gastronomic destination.