Baku: Ahmad Ismayilov, the Executive Director of the Media Development Agency of the Republic of Azerbaijan, provided insights into the significant strides the country has made in media reforms over the past five years.
According to Azerbaijan State News Agency, Ismayilov emphasized the foundational role of the Order ‘On Deepening Reforms in the Field of Media in the Republic of Azerbaijan,’ signed by President Ilham Aliyev, in modernizing the media landscape and promoting professionalism and digitalization.
Ismayilov detailed how the reforms, supported by the President’s strategic approach to information policy, have boosted public trust in media, aligned national media with global trends, and emphasized transparency and citizen satisfaction. He highlighted the establishment of the Media Development Agency as a crucial development, facilitating coordination among various entities and promoting the use of innovative technologies in media.
The Law ‘On Media’ was underscored as a pivotal component of the media reforms, functioning as a roadmap for the sector’s advancement. Ismayilov pointed out that the law, widely discussed and supported by media professionals and experts, aims to protect the information environment, enhance local media competitiveness, and uphold journalism’s prestige. The law’s implementation has included economic incentives for media entities and journalists, further fostering their development.
The Agency’s efforts over the last five years have also focused on increasing journalist professionalism and ensuring media sustainability. The strategic partnerships with ADA University and Euronews Academy illustrate the commitment to continuous professional development and adapting to modern journalism trends.
Ismayilov addressed the importance of media literacy in combating disinformation, highlighting initiatives like ‘Media Literacy’ Week and the involvement of international experts in training programs. These efforts aim to enhance critical thinking and responsible information consumption among the public.
Reflecting on the international dimension, Ismayilov mentioned the significance of the Shusha Global Media Forums and the strengthening of international media relations through collaborations with entities such as the D-8 Organization for Economic Cooperation and the Organization of Turkic States.
Looking forward, Ismayilov reiterated the Agency’s commitment to combating disinformation, promoting the correct use of the Azerbaijani language in media, and adhering to modernization principles. These priorities align with the ongoing goal of elevating Azerbaijan’s media presence on the global stage.