Baku: The first digital ecosystem in the Caucasus, Bir, continues to make everyday life easier for its users. Over the past month, the ecosystem introduced a range of new features, spanning from transportation services to digital payments.
According to Azerbaijan State News Agency, Birbank has initiated a new era in public transport, allowing Baku Metro passengers to pay for their rides using contactless (NFC) bank cards from any bank. Implemented in partnership with BakiKart, this innovative solution is available to the entire banking sector, offering convenient contactless payment options. Additionally, the system supports payments via Apple Pay, Google Pay, Birbank, BakiKart, and m10, with plans to extend these options to city buses soon.
Bir has also enhanced its partner network, enabling Bir Bonus holders to pay for Yango taxi rides using their accumulated bonuses. Users can cover up to 90% of the ride cost with bonuses, where each Bir Bonus is equivalent to 1 manat. This partnership between Bir and Yango offers users increased convenience and broader ways to utilize their bonuses.
Birmarket shoppers now benefit from faster and more convenient payment options, thanks to the recent update that allows payments via Google Pay or Apple Pay without manually entering card details.
The m10 app introduces a digital voting feature, in collaboration with the ‘K?lm?-k?lm?y?’ project, allowing fans of word art to support their favorite participants through the app. Moreover, m10 users can make payments and transfers directly using their stored bank card, even with a low or zero balance.
The Bir ecosystem, uniting leading brands like Birbank, Birmarket, m10, and Millin, enhances customer experience by collaborating with strategic partners such as Trendyol Azerbaijan and BakiKart. This integration offers benefits like QR payments in partner networks, credit shopping on Birmarket, installment payments on Trendyol Azerbaijan using Birbank cards, and a unified bonus program. The ecosystem’s services are built on four core pillars: Unified login, Unified bonus, Unified payment, and Unified credit platform, providing fast, convenient, cost-effective, and secure services to customers.