Izmir: The representative office of the Azerbaijan Tourism Board (ATB) in Trkiye organized a series of promotional events from April 13-17. This initiative aimed to highlight Azerbaijan’s tourism potential across several significant Turkish cities.
According to Azerbaijan State News Agency, the program involved the participation of 10 local representatives from the tourism industry, including Azerbaijan Airlines (AZAL) CJSC. The events took place in Izmir, Ankara, Mersin, and Istanbul, engaging nearly 500 tourism companies and media representatives. The aim was to establish Azerbaijan as an appealing destination for tourists throughout the year.
The participants received comprehensive briefings on the diverse opportunities available, including city tours, shopping tourism, adventure and active recreation, cultural experiences, and business events. The events also incorporated B2B sessions to facilitate business connections.
A key focus of the program was on promoting the northern and northwestern tourism routes of Azerbaijan, emphasizing the existing infrastructure and potential for winter tourism. The gathering in Ankara saw participation from representatives of the Azerbaijani Embassy in Trkiye.
In the first quarter of 2026, there was a 13.5 percent increase in visitors from Trkiye to Azerbaijan, with the number reaching 105,265 people compared to the same period the previous year.