London:Azerbaijan’s winter tourism opportunities were showcased at the London Snow Show 2026, highlighting the country’s potential as a destination for winter sports enthusiasts.
According to Azerbaijan State News Agency, Florian Sengstschmid, CEO of the Azerbaijan Tourism Board (ATB), participated in a panel discussion titled “The Future of the Ski Holiday.” This discussion was moderated by Lilly Dause, host of Euronews’ travel programme Grand Voyager. Other notable participants included Sandra Spitz, Director of Sport and Events at the International Ski and Snowboard Federation (FIS), and James Gambrill, founder of the “Mountain Trade Network” and Event Director of the “Snow Show.”
During the exhibition, Sengstschmid shared insights into the development of mountain tourism in Azerbaijan, emphasizing the country’s existing potential in this sector. The Shahdag Tourism Center and the Tufandag Winter-Summer Tourism Recreation Complex presented their offerings, which include skiing, snowboarding, and various outdoor activities.
Azerbaijani Ambassador to the UK, Elin Suleymanov, also visited the country’s stand at the exhibition. Celebrating its 50th edition this year, the London Snow Show acts as an international platform that unites winter sports and tourism destinations.