RSU “Central Communications Service” MIOR of RK of Astana city held a reporting meeting seminar with representatives of regional communication services.
The topic of the seminar: “Optimization of workflow and processing of IMS in the conditions of the new press center of CCS”. During the first day of the working meeting, reports for 2018 were heard and plans for the current year were presented by representatives of the RSK Akmola, Aktobe, Almaty, West Kazakhstan, Karaganda, Mangystau, Pavlodar and North Kazakhstan regions.
The seminar was attended by heads of DGCs, heads of SMM groups and moderators of DGCs from 8 regions of Kazakhstan.
The main goal of such seminars is an exchange of experience, a great opportunity to discuss work issues and acquire new knowledge on work optimization, in general, said Ba ????????dat ?zma?anbet, head of the workshop, RSK of the West Kazakhstan region.
In turn, employees of the CCS from the Analysis, Medical Planning, Strategy and Development Services conducted trainings on the main steps in their work, talked about promoting CCS in social networks and updating the expert sites.
Employees of the Communications Service and the News Service, the Regional Media Policy Service at the CCS shared with the seminar participants their vision of crisis communications, told about the optimization and digitalization of the workflow.
As part of a special training course, the head of the regional media policy department Olzhas Kaushev gave a lecture Optimization and digitalization of the workflow, the head of the strategic planning department Assel Artakshinova with a lecture New approaches to content promotion, the head of the Analysis department Tileuali Yerk?n with a lecture What is MM ? Then and now … , the head of the communications department with the topic Media Relations and Crisis Communications , the chief specialist of the media planning department, Tamar Omar, with a lecture Media Management. A single media plan. As the head of the RSK of Pavlodar region Myrzhakypov Yerkin noted, work in social media represents the greatest complexity and responsibility at this stage.
Since the information is changing very quickly, there is a lot of information and often you need to be online around the clock to be in the know! He added.
As a practical experience, RSC employees took part in organizing and holding a press conference at the new STK studio.
During the seminar, representatives of the RSK attended a press conference with the participation of foreign ambassadors on the opening of the cultural season “Francophone Spring – 2019” in Kazakhstan and a briefing on the new training of qualified specialists in the field of culture and art with the participation of the rector of Kazakh State University “Kazakh National University of Arts” .
As always, we received comprehensive information in all areas. I would like more practice, as well as the analysis of some system errors when organizing press conferences, preparing topics and speakers, and the work of the SMM on the experience of the RSK. Therefore, I believe that in order to exchange experience, seminars on the basis of the best DGCs are necessary, said the head of DGC Gulmira Abisheva.
Source: Central Communications Service of the Ministry of Information and Communications of the Republic of Kazakhstan