Expert Council selected the best works of the contest for the best national brand of Kazakhstan
In today’s world country branding largely determines the level of investment and tourist attractiveness of countries seriously, affects the popularity of the commodities they produce, the authority in the international arena and even a place in the global division of labor.
“In recent years, visual graph is widely used in the world. Professional marketers have long built their campaigns based on the fact that a person receives up to 80% of the information by the eye. That is why the priority is given to material today with photos, videos, infographics for rapid data assimilation,” I. Tasmagambetov said at Board meeting.
It should be reminded that the Republican contest for the best national brand of Kazakhstan started on August 31 in order to increase the attractiveness of image and recognition of Kazakhstan in the international arena to promote information promotion of the unique Kazakh tourist sites, attracting foreign investment. To enter the competition participants had to provide the logo – a logo or symbol that will be used in the future to increase the awareness of Kazakhstan on the world stage, as well as the slogan – motto.
The organizing committee has received more than 1,000 applications for this period. Currently, the first stage of the competition – Voting of Internet users,where Kazakhstanis could choose their favorite work. The second – the presentation of the best works selected on the basis of Internet voting, before the Expert Council.
Thus, 40 works with the highest number of votes was made following the results of voting for the consideration of the Expert Council. 40 of the proposed applications after review and assessment of works, council selected 10 finalists. According to the Regulations of the competition, the National brand – the official logo and slogan of Kazakhstan will be presented to the public.
The Expert Council includes prominent public and political figures, representatives of state bodies, culture and art.
Expert Council will make decision at the next meeting to be held next month, where final and detailed sketch-work will be considered.
Source: Prime Minister of the Republic of Kazakhstan