ES DEVLIN TO DESIGN UK PAVILION AT EXPO 2020 DUBAI
Award-winning British artist, Es Devlin OBE, is set to design the United Kingdom’s, UK’s, Pavilion at the Expo 2020 Dubai. The pavilion will be the centrepiece of the UK’s presence at the Expo � highlighting the UK’s expertise in artificial intelligence and the space sector.
The UK Pavilion will be produced by the London- and Dubai-based global brand experience agency, Avantgarde. The Department for International Trade will lead the UK government’s presence with cross-government support.
Devlin is known for creating stunning large-scale formative sculptures that fuse technology and poetry, including the interactive Fifth Lion sculpture, installed in Trafalgar Square. Her dramatic design for the UK Pavilion is an illuminated sculptural message, to which anticipated visitors of each of the Expos will be invited to contribute.
Explaining her inspiration for the project and what she hopes it will achieve, Devlin said, “The idea draws directly on one of Stephen Hawking’s final projects, ‘Breakthrough Message,’ a global competition that Hawking and his colleagues conceived in 2015, inviting people worldwide to consider what message we would communicate, to express ourselves as a planet, should we one day encounter other advanced civilisations in Space.
“What if the UK Pavilion at Expo 2020 became a place where visitors from all over the world chose to take part in a collective global project, that showcases British expertise in AI technologies and poetry, while transcending national identities?”
Devlin and Avantgarde will join forces with Manchester-based structural engineers, Atelier One and sustainability experts, Atelier Ten.
Source: NAM NEWS NETWORK